The client had a new development in Jersey City under construction and wanted to create a transportation service for the residents of the new community. His idea was to capitalize on the proximity of his development to New York City. He wanted the residents to enjoy the benefits of living in close proximity to Manhattan. The Soho Link was the connection created for residents in Jersey City into Soho. This service was a combined effort initiated to enhance the life of the community residents by making the best in Shopping, Art Galleries, Restaurants, Nightclubs and Cultural events easily accessible via the Soho Link.